While Sonos has long been associated with WiFi-equipped multi-room speakers, numerous companies have introduced their own versions of these products since the debut of the Play:1 in 2013. Recently, JBL unveiled its new Authentics series, featuring three connected speakers that offer many of the features we've come to expect from Sonos. All three models support multi-room audio and automatic self-tuning, along with Bluetooth, WiFi, and Ethernet connectivity. While only the most expensive model offers Dolby Atmos immersive sound, the entire trio is capable of simultaneously running Google Assistant and Alexa – a feat that JBL claims to have pioneered.
For the design of the Authentics series, JBL drew inspiration from its L100 speaker, which was introduced in the 1970s. This bookshelf unit showcased a grid-patterned Quadrex grille as a prominent aesthetic element, a design element that the company has incorporated into a few of its more premium products over the years. The square layout of the speaker cover in the Authentics series maintains this design motif, complemented by a leather-wrapped aluminum frame and a black and gold color scheme.
JBL is promoting its new speaker line as the first devices capable of concurrently running both Google Assistant and Alexa on the same device. While numerous speakers and headphones support multiple voice assistants, users often have to choose and switch between them. With JBL's speakers, you can set up both Google Assistant and Alexa in the JBL app and seamlessly use either assistant for hands-free control of connected devices, music playback, and more – simply saying "Hey Google" or "Alexa" summons the respective assistant. The integration was developed in collaboration with Google and Amazon, offering customers the flexibility to communicate effortlessly with both voice assistants and leverage their distinct capabilities.
Leading the lineup is the Authentics 500, featuring three one-inch tweeters, three 2.75-inch mid-range woofers, and a single 6.5-inch down-firing subwoofer. This driver configuration delivers "crystal clear sound" with precise bass according to the company. The Authentics 500 is the only model in the series to support Dolby Atmos audio, delivering 270 watts of 3.1-channel sound for a virtualized 3D audio effect. As expected, this option is the largest and most expensive, priced at $700.
The Authentics series by JBL includes three connected speakers, with the Authentics 300 being the sole portable option. Priced at $430, this model boasts 360-degree audio and comes with a user-replaceable battery that offers eight hours of listening time. The Authentics 300 also features a built-in handle for enhanced portability, although JBL emphasizes that its audio performance, encompassing "distinctive highs and deep bass," is impressive for indoor use as well.
In contrast, the Authentics 200 is equipped with two one-inch tweeters, a five-inch woofer, and a six-inch passive radiator. JBL asserts that this more compact choice has the ability to "fill any space — whether large or small — with stereo sound," delivering "deep bass" and a "perfect balance" across various genres. It's evident that JBL is targeting competitors like the Sonos One and Era 100 with the Authentics 200, although its price of $330 is higher than those alternatives.
All three speakers in the Authentics series will be available in black starting from September 17th. The entire lineup is compatible with the JBL One app, enabling users to synchronize music services, fully customize the EQ, and adjust other settings according to their preferences.

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