Dr Pepper is partnering with Johnsonville to launch a new sausage inspired by the soda giant's original 23-flavor blend. The meats will be available in fully cooked and uncooked varieties at retailers like Walmart, Kroger, and 7-Eleven.
Derek Dabrowski, senior vice president of brand marketing at Dr Pepper, said, "Our signature 23-flavors has been used in home kitchens and backyard BBQs for years. So transforming that iconic taste into a sausage felt both unexpected and completely natural.”
According to a survey by the Harris Poll, 73% of Americans are hanging out less than they used to, but 9 in 10 agree that delicious food makes hanging out more fun. Johnsonville and Dr Pepper hope their new sausage will bring people together.
Johnsonville and Dr Pepper Partnership
The 141-year-old Dr Pepper has been incorporated into various foods, including jelly beans, Tic Tacs, and meat sticks. Conagra Brands also plans to launch Dr Pepper flavored Snack Packs later this year.
Dr Pepper sales rose 9% for the 52-week period ending Dec. 21, compared to the prior year, according to Circana data. The brand tied with Pepsi as the second most popular soda brand in 2024.
Founders Brewing Enters RTD Market
Founders Brewing is entering the ready-to-drink vodka cocktail market with Water Hazard, inspired by a popular TikTok recipe. The drink is made with vodka, blue sports drink, lemonade, and lemon lime soda.
Water Hazard will initially be available in Michigan, Wisconsin, and Florida, with plans to expand this fall. It contains 5% alcohol-by-volume and is sold in 12-ounce cans.
Founders Brewing Expansion
Founders will also unveil two new low-alcohol beers in March, including Easy Drinking, a golden ale, and Low Profile IPA, which is 86 calories and 3% ABV. The company aims to meet consumers' growing preference for moderation.
Smash Kitchen Expands into Snacks
Smash Kitchen, a better-for-you condiments brand co-founded by actor Glen Powell, is launching kettle chips, tortilla chips, and microwave popcorn. The brand aims to provide affordable, better-for-you options for families.
Sameer Mehta, CEO of Smash Kitchen, said, "From day one, our mission has been to earn trust in the foods families buy every week. We started in the kitchen. Expanding into snacks allows us to bring that same ingredient integrity to more everyday, shareable moments without asking consumers to pay a premium.”
