Trump's latest move, posting a racist AI-generated video of Barack and Michelle Obama as apes, is a classic example of his Perpetual Distraction Machine in action.
According to Jeffrey Sonnenfeld and Steven Tian, authors of the new book 'Trump's Ten Commandments,' Trump's strategy is to create and layer controversy upon controversy as a never-ending cycle of diversion and distraction.
This tactic is designed to overwhelm public attention, scatter his critics' energy, and wipe the slate clean on issues he doesn't want to talk about.
Unraveling Trump's Distract-and-Divert Technique
In this article, we will delve into the details of Trump's Perpetual Distraction Machine and explore how he uses controversy to shift attention away from bad news. We will also examine the reasons behind his success in implementing this tactic and what his opponents can do to counter it.
One of the key features of Trump's Perpetual Distraction Machine is its ability to create a sense of urgency and scarcity, making it seem like every issue is a matter of life and death.
The Art of Creating Controversy
Trump's ability to create controversy is unmatched, and it's a skill he has honed over the years. He knows exactly which buttons to press to get a reaction from his opponents and the media.
For example, his recent racist Obama post was a masterclass in creating controversy. It was a calculated move designed to shift attention away from his plummeting approval ratings and the increasingly unpopular presence in Venezuela.
The Psychology of Trump's Perpetual Distraction Machine
So, what drives Trump's desire to create controversy? The answer lies in his deep-seated need for control and attention. By creating controversy, he is able to shift the focus away from his own flaws and mistakes and onto his opponents.
This tactic also allows him to create a sense of power and dominance, making him feel like he is in control of the narrative.
However, Trump's Perpetual Distraction Machine is not without its risks. By creating controversy, he is also creating a backlash that can ultimately damage his reputation and his presidency.
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The Bottom Line
- Trump's Perpetual Distraction Machine is a deliberate tactic designed to shift attention away from bad news and issues detrimental to his presidency.
- The machine relies on creating controversy and using it to distract from his own flaws and mistakes.
- However, this tactic also creates a backlash that can ultimately damage Trump's reputation and presidency.
