Picsart, the AI-powered design platform, is launching an AI agent marketplace, allowing creators to hire AI assistants for specific tasks like resizing and remixing social content or editing product photos on Shopify.
Picsart has over 130 million worldwide users, primarily Gen Z, and reached unicorn status in 2021. The company continues to innovate with AI-powered products, serving the creator economy.
The timing is opportune, given the industry demand for agentic AI chatbots, fueled by projects like OpenClaw. Picsart's founder and CEO, Hovhannes Avoyan, stated, "Our Agents change that relationship — you set direction, the agent builds a plan using real data, you approve, it executes."
The AI Agents
Picsart introduces four initial agents: Flair, Resize Pro, Remix, and Swap. Flair integrates with Shopify, analyzing market trends to suggest improvements, while Resize Pro uses AI to extend image frames. The Remix agent edits photos to fit a described style, and Swap allows bulk background changes.
Users can interact with these agents on WhatsApp or Telegram, with plans to expand to other platforms. Avoyan added, "As agents extend to messaging apps creators already use, that conversation happens anywhere — at your desk or from the subway."
Autonomy and Security
Picsart allows users to set autonomy levels for agents, requiring creator approval before taking actions. This mitigates potential issues with LLM-based software, such as hallucination and prompt injection attacks.
Pricing and Availability
Picsart offers a free plan with limited AI credits, while premium subscriptions start at $10 per month. Paid plans are likely necessary to utilize AI agents, with more specialized agents to be introduced each week.
