Tilray, the owner of Shock Top, has expanded its beer portfolio with the purchase of BrewDog for $44 million.
The deal gives Tilray a significant opportunity for growth in the UK and international markets, according to the company.
The acquisition reportedly saved 733 jobs, but nearly 500 jobs were lost and 38 bars closed after they were not included in the deal, as reported by the BBC.
Background on BrewDog
BrewDog, a 19-year-old craft beer maker, has faced struggles in the market, with its value dropping from over $2 billion, as reported by Bloomberg.
The craft beer market has seen a decline, with brewery closings in the U.S. outpacing openings in the first half of 2025, according to the Brewers Association.
Statement from Tilray's CEO
Irwin D. Simon, Tilray's CEO, stated, "As we begin a new chapter for this great brand, our priority is to refocus BrewDog on the craft beer excellence that made it beloved in the first place and strategically invest to return the operations to profitable growth."
Tilray's Expansion in International Brews
The deal comes as Tilray expands its presence in international brews and imported beers, with a recent licensing agreement with Carlsberg Group for the production, marketing, and selling of the Danish brewing giant's beer portfolio in the U.S.
